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ENVIRONMENTAL SERVICE DESIGN BRANDING
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STUDIO WILL WETHERILT
 
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As a thought leaders for innovation in the showroom, we were asked to conceptualize what the future of the automotive experience could be for Mercedes- Benz USA.

Mercedes’ CLA line is full of technology that can sometimes be difficult to express to the shopper in a showroom setting. We wanted to bring that tech to life and showcase the future of a connected driving experience. 

 
 
 
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By deeply integrating technology into the process, we were able to seamlessly bring the buying experience from the living room to the showroom, allowing customers a new level of customization in how they shop for a car.

 
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Through the use of cutting edge technology like transparent LED screens, augmented and virtual reality, our concepts for a re-imagined digital Mercedes-Benz showroom sought to bring the car’s technology to life for a targeted affluent millennial shopper. 

The transparent LED technology provides unique opportunities for an engaging user experience. X-Ray views into the car showcase technology innovations; while animated screens explain things like safety features and ambient interior lighting.

 
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