Global retail launch of Microsoft's Surface family of devices. 


Fixtures and elements designed for this program were installed in multiple retailers

across more than 15 countries worldwide to the tune of 10,000+ pieces.

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Leading a small team of designers, I helped Microsoft shape the identity of their Surface brand

and set a firm footing as a serious competitor in both the tablet and notebook categories. 


On a daily basis I worked hand-in-hand with executives at Microsoft as well as world-renowned branding agencies

to develop and establish the Surface brand. We worked to carry the brand and implement

a consistent execution across a wide variety of global retail environments.

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