This packaging and branding package aided the launch of a new mate iced tea line. The brand's founder
sought a playful, bright package and brand image that would stand out amongst competition
at Whole Foods, their main retail partner.
In the can design itself, we wanted to celebrate the brand's Colorado roots, combined with an
uncluttered, modern aesthetic. For the logomark, we designed a package which could easily
scale from a full-color lockup to a simple sticker seen on the back of a 4x4 coming down from the mountains.