This packaging and branding package aided the launch of a new mate iced tea line. The brand's founder

sought a playful, bright package and brand image that would stand out amongst competition

at Whole Foods, their main retail partner.

 
Can Mockup 15_Front.jpg
 

In the can design itself, we wanted to celebrate the brand's Colorado roots, combined with an

uncluttered, modern aesthetic. For the logomark, we designed a package which could easily

scale from a full-color lockup to a simple sticker seen on the back of a 4x4 coming down from the mountains.