We were tasked with creating a table treatment kit that could be accommodated

by a variety of table styles and sizes, and elevate Samsung's brand presence at Fry's Electronics.


The request to create an experience that could work on all of Fry's various tables posed a challenge, in addition

to a limited budget from the client. We created a strong brand presence made up of a modular kit of parts

that could also be easily updated as future product lines change and expand.

20ft Table_Overall 1.jpg