Image courtesy of Birchbox
The goal of Birchbox at Walgreens is to deliver an experience designed for the casual beauty consumer - to bring ease and fun to discovering, buying, and using beauty products. We sought to meld the world of Birchbox and Walgreens into a cohesive space that delights the shopper.
The entire project spanned a mere 12 weeks from project kickoff to product release. Six launch stores were opened in Minneapolis, Chicago, New York and LA; with a second phase planned in Miami, California and Dallas.
Image courtesy of Birchbox
One of the key areas for Birchbox in their new space was the BYOB experience, where visitors are invited to “Build Your Own Birchbox” in-store. This concept brought the Birchbox DNA and core experience to life in a retail environment.
Image courtesy of Birchbox
Birchbox is on a mission to be a bright spot in the beauty industry and infuse delight and joy into the discovery and buying process for the non-beauty obsessed shopper. Inside each Birchbox at Walgreens shop is an Instagram selfie experience with moveable graphics and localized decals to encourage engagement and social sharing.
Birchbox at Walgreens shops, and the brands’ partnership, received great coverage from the press as well as thousands of likes and shares from customers and influencers on social media.
