The goal of Birchbox at Walgreens is to deliver an experience designed for the casual beauty consumer - to bring
ease and fun to discovering, buying, and using beauty products. We sought to meld the world of
Birchbox and Walgreens into a cohesive space that delights the shopper.
The entire project spanned a mere 12 weeks from project kickoff to product release.
Six stores were opened in December 2018 in Minneapolis, Chicago, New York and LA; additional
stores are slated for 2019 in Miami, California and Dallas.
One of the key areas for Birchbox in their new space was the BYOB experience, where visitors are invited to
“Build Your Own Birchbox” in-store. This concept brought the Birchbox DNA and core
experience to life in a retail environment.
Birchbox is on a mission to be a bright spot in the beauty industry and infuse delight and joy into the discovery
and buying process for the non-beauty obsessed shopper. Inside each Birchbox at Walgreens shop is an Instagram selfie
experience with moveable graphics and localized decals to encourage engagement and social sharing.
Birchbox at Walgreens shops, and the brands’ partnership, received great coverage from the press
as well as thousands of likes and shares from customers and influencers on social media.