Lenovo and Office Depot teamed up with a directive from top leadership to create a brand destination in high performing stores.
Throughout the space we sought to present Lenovo in their current brand language and redefine them as more than a stalwart of business computing. Visual direction established a sense of whimsy and utilized the brand’s playful color palette to guide customers. We wanted to encourage customers to experience the products through a lens of play and rediscovery, within the environment of a big box office supply big store.
A central structure anchors the space and is divided into quadrants for each of four product categories. Each targeted area features highlighted products from the Lenovo line; digital interactive on large touchscreens; and printed graphic imagery.
The digital totems house large portrait screens to highlight features and benefits of different devices, as well as shareable moments like a character creator for the Legion gaming line.
