Will is a multidisciplinary design leader whose work spans the intersections of retail, service, and experience design. With over a decade of expertise guiding projects for brands like Microsoft, Nike, and Walmart, he’s earned a reputation for delivering innovative, people-centered solutions that elevate business goals while honoring the emotional needs of users. Will’s approach is grounded in a holistic philosophy—crafting environments and services that are both visually compelling and hold lasting value.

His design journey began with a BFA in Industrial Design, evolved through experience in retail build-outs, and matured into strategic roles guiding multi-million-dollar brand initiatives. Today, he leads creative teams with clarity and empathy, steering complex programs like Walmart’s stores of the future and service innovations for Nike and Edward Jones. Whether shaping physical environments or mapping customer journeys, Will blends rigor with curiosity, always anchoring his process in human connection.

Will’s guiding principle is the intentional way he balances ambition with groundedness. In a field that often prizes excessive hustle, he places his highest value on relationships, integrity, and time spent with his family. This personal ethos shows up in his leadership style—collaborative, calm, and generous—as well as in the kinds of experiences he designs: ones that foster joy and authentic connection. He believes our greatest work isn’t just about impact at scale, but about resonance in the moments that matter most.

Will began independent consultation in 2017 and is currently an Experience Design Director at Landor, where he continues to partner with brands ready to think bold and act meaningfully. He brings a spirit of thoughtful provocation to every engagement, asking not just what’s possible but what’s right for brands and their audiences. Through it all, he remains guided by a belief that creative excellence and a well-lived life are not mutually exclusive but deeply intertwined.

Will lives in Milwaukee, WI with his wife, three kids and their labradoodle.