Moroccan Beauty House
Overview
The Beauty House is a flagship, multibrand concept that introduces a Moroccan beauty group to a new US audience with elegance and authenticity.
Moroccan Heritage
With the space we wanted to honor the brand’s Moroccan roots, while avoiding tropes and clichés. The design artfully balances cultural inspiration and contemporary sophistication—drawing from Moroccan palaces and desert architecture to craft a unified yet dynamic space.
Sub-Brands
The parent brand was made up of three distinct sub-brands, each with their own product lines and unique personality. Every sub-brand retained its own identity and purpose, but together contributed to a singular, immersive experience designed to feel intentional and seamless.
In-Store Services
Along the customer journey, we integrated service moments that created meaningful connections with the brand — from product trials and skincare consultations to luxury packaging for purchases.
Space Planning
The programming guides visitors through curated moments of discovery—from fragrance and skincare to high-end cosmetics—each space offering a distinct experience while contributing to an immersive journey.
